Watch your favourite content with natural colour that deliver details as crisp as the real thing. Get a more colourful viewing experience. Don't settle for anything less than True 4K colour and clarity. Samsung delivers pure colours, sharp contrast and brightness you would expect from the latest 4K resolution standards. You’ve never been closer than this. The bigger the screen, the better the detail. You’ll experience every moment of the game, feel every explosion and be right in the middle of the action. Experience better shadow detail and more accurate colour with UHD Dimming technology that independently adjusts tone, brightness and sharpness. Dividing the screen into hundreds of small zones, UHD Dimming separately controls the darkest and brightest elements of any image for exceptional quality. Now for the first time ever, you can buy, rent, and watch the newest movies, plus subscribe to and watch Apple TV channels on your Samsung UHD TV with the new Apple TV app. Just click the Apple TV app icon and dive right in. New Samsung UHD TV works with Alexa so your life just got simpler. It’s easy to connect your Alexa-enabled devices. With Samsung UHD TV†s compatibility, have Alexa turn on your TV, change channels, control volume, and more. New Samsung UHD TV works with the Google Assistant to make your life easier. Change channels, adjust the volume, control playback and more with just your voice. Samsung UHD TV now works with Apple for the first time ever. With AirPlay 2 built in, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more from your iPhone, iPad and Mac on your Samsung UHD TV.