JX940 Series premium 4K LED TV gives a winning performance, thanks to our latest HCX Pro AI Processor. Smooth fast motion, wide colour palette, incredible brightness and contrast all make it a real contender. Ideal for sport and gaming. Fast action, served with extraordinary clarity. Sport and video games demand exceptional performance, and our higher end 4K LED TVs have been upgraded this season. Designed for the fastest on-screen action, serving the excitement straight to your living room – with superb colour and in pin-sharp clarity. Add impressive sound, that brings the action to you, your family, and friends. A winning performance – every time. HDR Cinema Display Pro - A high performance HDR Cinema Display Pro screen ensures a wider range of colour, high contrast and smooth motion performance – ideal for sport and gaming. High-quality LED backlighting ensures consistent brightness over the whole screen. HCX Pro AI Processor - The new processor inside our premium TVs delivers truly accurate colour, contrast, and pin-sharp clarity – great for fast-moving action. Using AI, the TV knows when you’re watching sport, and adjusts the picture for you. Dolby Atmos® - A great picture is one thing, but it’s so much more involving when you add great sound. Our sound processing, with added immersive Dolby Atmos® technology, can make it feel like you’re sitting in the best seat in the stadium. Multi HDR Format - By supporting all HDR (High Dynamic Range) formats our premium TVs assure best possible performance - regardless of picture source. Brightness and colour are optimised scene-by-scene; whether the source is Dolby Vision, HLG, HDR10 or the new HDR10+ Adaptive format. Use your voice to jump to shows, control devices, and more - just ask Google. *Google, Google Play, Android TV, Chromecast built-in and other marks are trademarks of Google LLC. Google Assistant is not available in certain languages and countries. Requires internet connection. Subscriptions for service may be required. Alexa built-in is supported on selected models of 2021 TVs. Ask for the weather forecast, enjoy shopping at Amazon, play music and conduct intuitive operation of smart home devices by simply talking into the TV remote. *Amazon, Alexa is not available in certain languages and countries. Requires internet connection. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Gaming with stunning speed, resolution and motion - Game Mode Extreme - Game Mode Extreme means our new 4K LED TV is ready for action. While support HDMI 2.1 with High Frame Rates (HFR),Variable Refresh Rate (VRR) and AMD FreeSync Premium for new levels of realism, demanded by the latest gaming devices. Smooth action gaming on the big LED screen - AMD Freesync Premium - Our JX940 Series LED TVs are AMD Freesync Premium certified. They’re designed to get the best gaming experience from the newest and most exciting games devices. Enjoy a smooth 4K picture on the large colourful screen and escape into the game world.