**** Quantum Matrix Technology - We bring you innovation at the very source. This game-changing technology works with intense precision to control Samsung’s ultra-fine, super-sharp Quantum Mini LEDs. It works in tandem with the brilliant AI-powered processor to deliver epic contrast - for our sharpest 4K viewing yet. With clear-cut lights and incredible blacks - the picture is so intense, it’ll take your breath away. **** Ultra Viewing Angle with Anti Reflection Screen -  Finally – see every moment from any angle, without the brightness of the sun or the lights in your room getting in the way. Samsung’s critically acclaimed anti-glare TV screen absorbs reflections, so you can enjoy TV in incredible colour and contrast, day or night. So go ahead, watch the midday match or lose yourself in a midnight movie - without distractions. Whether you’re on the edge of your seat or stretched out on a corner sofa, you'll never miss any of the drama. Quantum HDR 2000 powered by HDR10+ - From gloomy shadows to sun-scorched scenes – see the spectacular detail in every shot, exactly as you’re meant to. Thanks to leading HDR brightness, you'll see it in all true-to-life quality with rich colour and remarkable contrast. Plus, with HDR10+ every frame is optimised to perfection, so that every movie you watch looks just as the director intended. Samsung Neo Quantum Processor 4K - Imagine watching a smart TV where the picture and sound is constantly updated to be the best it can be. Using Deep Learning algorithms, Samsung Neo QLED 4K is able to adjust the picture in real- time, scene by scene. From the nightly news to that classic movie, this processor automatically adjusts the brightness, enhances the contrast and upscales the resolution of everything you’re watching to 4K. Plus, AI sound perfectly adapts to what’s on screen and overcomes the background noise in your room. Object Tracking Sound PLUS* - Experience truly immersive 3D audio that travels around the screen, matching the action. With 8 dedicated speakers built into the four sides of the TV, you'll track every terrifying gasp or hear the roar from the crowd travelling across the pitch. Whatever you're watching, Object Tracking Sound+ brings you cinematic surround sound that places you right in the heart of the action, for a totally immersive experience*. *OTS Lite available with 50" QN94A. Samsung TV Plus - Instant access to loads of extra free TV channels straight out of the box. TV Plus is Samsung’s own live TV service which has a wide variety of channels ranging from movies, entertainment, sports, news and children’s channels. The TV Plus app is available on all Samsung TVs. No need for sign-ups, subscriptions or credit cards – it’s 100% free. Tap View - Whatever you’re watching on your phone, it’s never been easier to cast it to the big screen with screen mirroring. Want to share a cool video with everyone? Just tap your phone on the TV to mirror the screen so that everyone can see it in full glory. That's all it takes.* *Internet connection and compatible Galaxy smartphone required.