Pure colours are stunning in NanoCell TV's Real 4K. With around 8 million pixels, real 4K TV delivers picture that is noticeably sharper and more detailed than your standard HD TV. In NanoCell TV, Real 4K resolution is complemented with NanoCell technology for a 4K experience that surpasses your expectations. LG NanoCell TV utilises nanoparticles, our own distinctive Nano technology, to filter and refine colour, removing impurities from RGB wavelengths. This means that only pure, accurate colours will be displayed on screen. The result is a more vibrant, more realistic picture that will bring your content to life. LG NanoCell TV is designed with home aesthetics in mind. With a sleek, minimalistic design it hangs tight to your wall like a work of art, adding a touch of beauty while maximising your space. Pure colours and a host of the latest display technologies bring the movie theatre into your home with LG NanoCell TV. Our enhanced HDR and a cinematic mode that's fresh out of the studio deliver a truly cinematic experience. Streaming has never been easier. Get all your must-have apps like Freeview Play, NOW TV, Netflix, Prime Video, Disney+ and more on LG’s webOS smart platform. Dolby Vision IQ intelligently optimises picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results. FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colours, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended. From the darkest caves to the brightest new worlds, LG NanoCell TV brings to life your game with vivid colours. Cloud gaming technology and automatic adjustments for high-quality pictures deliver a truly exciting gaming experience. Game Optimiser puts all your game settings in one place. It automatically adjusts the picture to optimise graphics no matter what type of game you're playing. LG NanoCell TV delivers a thrilling match-day experience. Bluetooth Surround Sound brings the full stadium atmosphere into your home, while Sports Alerts keep you up-to-date with all the latest news from your favourite teams. At the core of the TV is the α7 Gen4 AI Processor 4K, a groundbreaking chip that uses deep-learning algorithms to analyse and optimise content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular. Sports Alert notifies you before, during, and after games. You'll never have to worry about missing the big plays from your favourite teams, even when you're watching other content. The Quad Core Processor 4K is the intuitive brain of the TV that ensures refined picture and sound quality whatever you watch or play. LG ThinQ is here to maximise your TV experience. Choose your favourite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control. The redesigned Magic Remote has an ergonomic design that's easy to hold, and its point and scroll system allows faster searching. Built-in voice control provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favourites. LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. With Google Assistant and Amazon Alexa built-in, you can control your LG OLED TV with your voice and access entertainment faster.